Jan 26, 2021
Shaken News Daily
Napa Valley’s Silverado Positions For Post-Pandemic Growth
Like many upscale California wineries, Napa Valley-based Silverado Vineyards has been forced to surf the twin waves of the pandemic and wildfires over the past year. While the former decimated the key on-premise market, the latter has cut into the winery’s 2020 vintage, which will be down from its typical 75,000-case annual production. Still, Silverado president Russ Weis tells SND the company has been nimble in adapting to challenges—with its retail and direct-to-consumer channels flourishing—and remains bullish on 2021, marking the 40th anniversary of its founding by the Disney-Miller family. ...
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